This daily news cooperative was created as an alliance between journalists and critical citizens and as such is managed in a cooperative way. It is the second newspaper in sales in Uruguay, and 80% of its income comes from membership fees. In its twelve years, it has proven itself to be an innovative information company, not only because of its journalistic approach but also for having created its own a marketing channel that allows it to control the entire chain.
This digital marketing firm started in 2015 with an entrepreneurial spirit and passion for staying on the cutting edge in the industry. The goal is to go further than the competitors to identify what the clients need by getting to know their business and finding the best strategy to help them achieve their desired results. This is achieved through diligent research about the brand, the competition, and the industry. In-depth analysis of the market enables the firm to define a work route in which to present actions in the both the short and the long term to reach the proposed goal.